Your revenue may be heavily marketing-driven, or perhaps more sales-driven. In either case, today more than ever, Sales Operations needs to be tightly coupled with marketing.
These days, it’s hard for marketing to produce sales-ready leads (targeted prospects who want to speak with a sales rep). Prospects are hard to reach, and use technology such as caller ID, voicemail and email to erect barriers. To help salespeople connect with prospects and customers, Sales Operations needs to be supported with:
- Lead generation
- List building and acquisition
- Drip marketing
- Testimonials – letters, audio and video
- Reference accounts
- Marketing automation
“You delivered the “hot spot” that is causing buyers to visit more frequently and contact us more often. In fact, we now have an overabundance of leads.”
Hill and Foss
Thomas W. Foss, President
My Sales Operations group can work with the marketing group to develop programs like these (and more) to ensure that the Sales group is getting the proper quantity and quality of sales-ready leads. Or, if you don’t have a formal marketing department, the Sales Operations group can put these systems into place to assure optimal sales productivity.
“Thanks for designing, producing and delivering the 3-hour seminar we needed to reach our target prospects and motivate them to use our development platform. Our acceptance has skyrocketed, and we’ve established a market leadership beachhead in the wild world of wireless.”
Air2Web
Patrick Taylor, Vice President Marketing
As a sales expert, you know you need more than good marketing to make a sales department hum. To get a better feel for where I’ve been and how I can help, fill in your name and e-mail below to get a copy of my resume. Then call me, Paul Johnson, at 770-271-7719 (or click the Priority Email link on the top of the right sidebar). Let’s make time to talk soon.
cforms contact form by delicious:days
