Deciding what to measure, and then reporting on what is measured, are key functions of Sales Operations. Salespeople tend to like to keep score anyway. Keeping track of the things that matter — like key performance metrics — includes:

• Pipeline management
• Sales forecasting reports
• Process measurement, monitoring and analysis
• Sales bookings
• Financial reporting
• Deadlines compliance
• Win/loss analytics
• Customer and prospect surveys

“You gave us the credibility we needed to capture 17 new customers worth over $900,000 in recurring annual revenue in only 3 months.”

Akzo Nobel Coatings Inc.
Bill Orr, Manager, Market Communications

Of course, the Sales group is not an island. Key performance metrics usually result from interdepartmental collaboration with Finance, Marketing, Development, Legal, IT, and Operations.

I’ll make sure everyone is on the same page, and each sales team member is clear on which targets to hit and which metrics matter.

“We know the extraordinary sales lift your program provides will be with us year after year and produce millions of dollars of additional revenue we wouldn’t have without your help.”

Broniec Associates
Gerry Conheady, President

Sales can be a fun game when everybody knows the score. If you’re ready to measure better, call me at 770-271-7719 or click the Priority Email link on the top of the right sidebar. >>>

If you’d like to see how I measure up, fill in your name and e-mail below to get a copy of my resume.

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