Strategic planning ensures that a good Sales Operations Group never sits still. That’s important because the sales team is always working in an ever-evolving environment. They need fresh sales strategies to keep up with buyers and outmaneuver the competition.
Through feedback from the field sales force and information from “scouts” within Sales Operations, my team will be constantly looking ahead to make sure our sales strategies are not only current but forward-thinking. Strategic planning can result in a comprehensive set of sales strategies that may include:
- Competitive analysis
- Sales approach upgrades
- Trade show selling
- RFP conversion
- Executive-level access
- Seminar selling
- New product deployment
- Lifetime Customer Value modeling
- Demonstration and presentation programs
- Operational reviews
“We were able to double our revenues within two months of working with you… Your analysis allowed us to formulate a simple step-by-step plan that also provided for the contingencies that could pop up.”
IRIS Programmers Group
John Lavell, President
“Your observations about Folio Z were thoughtful, graceful, and accurate, and have been invaluable in helping us get on course. Thank you for helping us map out a future that is exciting, compelling, and fits us all to a ‘Z.’”
Folio Z
Chris Coleman, President
Oftentimes I conduct strategic planning workshops to put together the overall sales operations strategy to support sales objectives. This ensures that the Sales Operations Group can execute on a timely basis with the resources that are committed.
Don’t know where to start? I often suggest starting with an Operational Review followed by a Strategic Planning Workshop. Let’s discuss your needs to determine what’s appropriate for you and your organization. Call me, Paul Johnson, at 770-271-7719, or click the Priority Email link on the top of the right sidebar >>>
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